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6,000
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
106
Tracked Calls
Tracked Calls
The number of calls to the unique call tracking number on this client's postcard.
742,489
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
3,873
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
86,655
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
492
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Kazoo Chimney & Home Services is a chimney cleaning and home services company located in Kalamazoo, Michigan. They solicited PostcardMania’s marketing services in order to lure in new clients and increase revenue.

The Solution

Design: A postcard marketing campaign targeting single-family homeowners whose property has a market value of $125,000 or higher, featuring:

  • Professionally developed graphics including images of clogged and clean dryer vents as well as a home going up in flames
  • Large font that attracts the eyes of the reader
  • A cautionary message detailing the dangers of clogged dryer vents
  • Easy to read contact information accompanied by a call to action

Mailing List: Single-family homeowners whose property has a market value of $125,000 or higher

Mailing Schedule: 6,000 6” x 8.5” postcards mailed in three 2,000-count mail drops

The Results

“KCHS has received 84 phone inquiries since the first mail drop and traffic to their website has increased exponentially!”

Tracked Calls
106
Number of Times Google Ad Displayed
742,489
Google Ad Clicks
3,873
Number of Times Facebook & Instagram Ad Displayed
86,655
Facebook & Instagram Ad Clicks
492

KCHS has received 84 phone inquiries since the first mail drop and traffic to their website has increased exponentially! Company representatives say that these advertising campaigns are the only thing that makes the phones ring, even during the off-season. Every time there is a mail drop, sales go up immediately!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home services companies!

Speak to a Marketing Consultant 1-800-628-1804
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