HOME SERVICES SERVICES CASE STUDY
Kazoo Chimney & Home Services
KCHS has received 84 phone inquiries since the first mail drop and traffic to their website has increased exponentially!
Phone Responses
HOME SERVICES SERVICES CASE STUDY VIDEO
Kazoo Chimney & Home Services
The Situation
Kazoo Chimney & Home Services is a chimney cleaning and home services company located in Kalamazoo, Michigan. They solicited PostcardMania’s marketing services in order to lure in new clients and increase revenue.
The Solution
Design: A postcard marketing campaign targeting single-family homeowners whose property has a market value of $125,000 or higher, featuring:
- Professionally developed graphics including images of clogged and clean dryer vents as well as a home going up in flames
- Large font that attracts the eyes of the reader
- A cautionary message detailing the dangers of clogged dryer vents
- Easy to read contact information accompanied by a call to action
Mailing List: Single-family homeowners whose property has a market value of $125,000 or higher
Mailing Schedule: 6,000 6” x 8.5” postcards mailed in three 2,000-count mail drops
The Results
KCHS has received 84 phone inquiries since the first mail drop and traffic to their website has increased exponentially!
KCHS has received 84 phone inquiries since the first mail drop and traffic to their website has increased exponentially! Company representatives say that these advertising campaigns are the only thing that makes the phones ring, even during the off-season. Every time there is a mail drop, sales go up immediately!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home services companies!
