The Situation
Hive is a home services business located in Tampa, Florida. They solicited PostcardMania’s marketing services in order to lure in new customers and increase revenue
The Solution
Design: A postcard marketing campaign targeting trust owned, single-family homes with a property value of at least $750,000, featuring:
- Professionally developed graphics including a company logo and an image of a penthouse apartment
- Large font that attracts the eyes of the reader
- A special offer to entice prospective clients
- Positive feedback from a satisfied customer
- Easy to read contact information and a call to action
Mailing List: Trust owned, single-family homes with a property value of at least $750,000
Mailing Schedule: 60,000 postcards mailed in three monthly mail drops of 20,000
The Results
Hive spent $17,000 on this campaign which generated $356,000 in revenue for their company. That’s an ROI of 2,147%!
Hive spent $17,000 on this campaign which generated $356,000 in revenue for their company. That’s an ROI of 2,147%!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home services organizations!