The Situation

Hive is a home services business located in Tampa, Florida. They solicited PostcardMania’s marketing services in order to lure in new customers and increase revenue

The Solution

Design: A postcard marketing campaign targeting trust owned, single-family homes with a property value of at least $750,000, featuring:

  • Professionally developed graphics including a company logo and an image of a penthouse apartment
  • Large font that attracts the eyes of the reader
  • A special offer to entice prospective clients
  • Positive feedback from a satisfied customer
  • Easy to read contact information and a call to action

Mailing List: Trust owned, single-family homes with a property value of at least $750,000

Mailing Schedule: 60,000 postcards mailed in three monthly mail drops of 20,000

The Results

Hive spent $17,000 on this campaign which generated $356,000 in revenue for their company. That’s an ROI of 2,147%!

Hive spent $17,000 on this campaign which generated $356,000 in revenue for their company. That’s an ROI of 2,147%!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home services organizations!

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