The Situation

360 Inspection Services is a home inspection company located in Chapel Hill, NC. They were looking for a way to remind homeowners to take advantage of their one-year builder’s warranty and schedule an inspection with them, so they contacted PostcardMania for marketing help.

The Solution

PostcardMania created a 4.25 x 6 inches postcard design that included the following features:

  • A QR code on the back of the card that brings the prospect to a web page where they can learn more and make an appointment
  • An offer to save $50 via an offer code listed on the card
  • A large, bold headline on the front of the card that quickly communicates their message
  • Three different ways to contact them

360 Inspection Services mailed 3,660 postcards to their own list of prospects who recently purchased a newly-built home. The card encouraged the prospects to take advantage of their home warranty benefits and schedule a comprehensive home inspection with them to ensure there were no issues with the home and make repairs if needed.

They mailed the cards in batches of about 600-1,000 pieces at a time on a weekly mailing schedule.

The Results

They generated 19 responses, 10 conversions, and $45,000 in revenue!

As a result, 19 people responded and they converted 10 of them. Typically, their customers are one-time purchasers, and each job brings in about $4,500. So this direct mail campaign brought in $45,000 in revenue.

360 Inspection Services spent $2,002 on their campaign, so their return on investment amounted to an impressive 2,147%!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home inspection companies.

CSID: 47000