20,400
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
24
Tracked Calls
Tracked Calls
The number of calls to the unique call tracking number on this client's postcard.
335,003
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
1,595
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
33,811
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
330
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Miracle-Ear is a hearing aid provider located in Twin Falls, ID. They were looking for a creative way to let older adults know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on PostcardMania’s Everywhere Small Business product to target older citizens, which combined direct mail postcards, with matching digital ads on Google, Facebook and Instagram.

Miracle-Ear’s postcard design included:

  • A cartoon that plays on a “fact” about difficulties with hearing
  • Two discounted offers on their products
  • A 5-star review from a satisfied client

Because Miracle-Ear sells hearing assistance products, they needed to target those more likely to have hearing difficulties. So, they used a mailing list of older adults coming into the age where they may first be developing hearing problems, but don’t have a hearing aid as of yet.

The Results

Tracked Calls
24
Number of Times Google Ad Displayed
335,003
Google Ad Clicks
1,595
Number of Times Facebook & Instagram Ad Displayed
33,811
Facebook & Instagram Ad Clicks
330

So far, they have made approximately $66,000!

Miracle-Ear received 24 phone call leads and 21 leads from their landing page! 17 appointments were made from those leads, which generated approximately $66,000!! They spent $13,707.69 with postage included, which adds up to a 381% ROI!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other hearing aid businesses!

Call or Text a Marketing Consultant 1-800-628-1804
PostcardMania