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The Situation

Miracle-Ear is a hearing aid provider located in Twin Falls, ID. They were looking for a creative way to let older adults know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on PostcardMania’s Everywhere Small Business product to target older citizens, which combined direct mail postcards, with matching digital ads on Google, Facebook and Instagram.

Miracle-Ear’s postcard design included:

  • A cartoon that plays on a “fact” about difficulties with hearing
  • Two discounted offers on their products
  • A 5-star review from a satisfied client

Because Miracle-Ear sells hearing assistance products, they needed to target those more likely to have hearing difficulties. So, they used a mailing list of older adults coming into the age where they may first be developing hearing problems, but don’t have a hearing aid as of yet.

The Results

They spent $13,707.69 with postage included, and so far, they have made approximately $66,000. That’s a 381% ROI!
Digital Ad Network Ad Displays Clicks
Google 335,003 1,595
Facebook/Instagram 33,811 330

So far, they have made approximately $66,000!

Miracle-Ear received 24 phone call leads and 21 leads from their landing page! 17 appointments were made from those leads, which generated approximately $66,000!! They spent $13,707.69 with postage included, which adds up to a 381% ROI!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other hearing aid businesses!

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