Campaign Info
20.4K
Cards Mailed
24
Calls Tracked
45
Total Responses
Google Ads
335K
Impressions
1,595
Clicks
FB/IG Ads
33.8K
Impressions
330
Clicks

The Situation

Miracle-Ear is a hearing aid provider located in Twin Falls, ID. They were looking for a creative way to let older adults know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on PostcardMania’s Everywhere Small Business product to target older citizens, which combined direct mail postcards, with matching digital ads on Google, Facebook and Instagram.

Miracle-Ear’s postcard design included:

  • A cartoon that plays on a “fact” about difficulties with hearing
  • Two discounted offers on their products
  • A 5-star review from a satisfied client

Because Miracle-Ear sells hearing assistance products, they needed to target those more likely to have hearing difficulties. So, they used a mailing list of older adults coming into the age where they may first be developing hearing problems, but don’t have a hearing aid as of yet.

The Results

They spent $13,707.69 with postage included, and so far, they have made approximately $66,000. That’s a 381% ROI!
Tracked Calls
24
Number of Times Google Ad Displayed
335K
Google Ad Clicks
1,595
Number of Times Facebook & Instagram Ad Displayed
33.8K
Facebook & Instagram Ad Clicks
330

So far, they have made approximately $66,000!

Miracle-Ear received 24 phone call leads and 21 leads from their landing page! 17 appointments were made from those leads, which generated approximately $66,000!! They spent $13,707.69 with postage included, which adds up to a 381% ROI!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other hearing aid businesses!

Call or Text a Marketing Consultant 1-800-628-1804
PostcardMania