Health Supplement Direct Mail Case Study: GoBiotix

The Situation

GoBiotix is a health supplement provider located in Los Angeles, California. They wanted to drive customers to their website in hopes that they’d leave an honest review to help boost their product’s ratings. They reached out to PostcardMania’s experts for an effective solution.

The Solution

They decided on a postcard campaign that offered recipient’s a free product in exchange for filling out an online form. This method of offering a free product has proven useful in several different industries to accomplish various goals.

GoBiotix had a postcard design that included:

• A simplistic layout so even someone quickly scanning over the card can see what the card’s message is for
• An actual picture of the product to reinforce the card’s headline and message
• Simple instructions on how to get their free product

Since GoBiotix had the goal of increasing their reviews, they needed to ensure that they were only targeting individuals that knew their products and would be receptive to their offer. So, they used a mailing list of their previous clients to ensure each recipient would be likely to take the time to review.

The Results

Doubled landing page traffic!

Doubled landing page traffic!

GoBiotix has had a SIGNIFICANT influx of traffic to the landing page. They went from receiving about 20-25 forms filled out per day to now receiving 40-45!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other health product businesses!