Health and Nutrition Direct Mail Advertising Case Study: Total Health Foundation

The Situation

Total Health Foundation is a non-profit health food store based in Shenandoah, Virginia. THF’s mission is to minister to the health of all people by promoting quality dietary options. They solicited PostcardMania’s marketing services in order to widen their customer base within their town and increase store revenue.

The Solution

Design: A postcard marketing campaign targeting Shenandoah residents that features:

• Professionally developed graphics including an image of appetizing health foods
• Large, brightly colored font that attracts the eyes of the reader
• A special offer to entice potential leads
• A list of their leading food items
• Easy to read contact information

Mailing List: All Shenandoah residents

Mailing Schedule: 3,000 4.25” x 6” postcards mailed in drops of 2,000 and 1,000

The Results

“To date they’ve gained about 20 new customers, with a number of those becoming regulars!”

To date they’ve gained about 20 new customers, with a number of those becoming regulars. What’s more is that these shoppers brought their postcards with them to the store and informed management that they have been referring others to Total Health

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other health and nutrition organizations!