Farmer’s Market Direct Mail Advertising Case Study: Williamson Farmer’s Market

The Situation

Williamson Farmer’s Market is an outdoor seasonal market that promotes local growers and local produce in Williamson, West Virginia. They wanted customers to know they’re open, so they called PostcardMania to help spread the word about their hours of operation.

The Solution

Design: The flyer design includes:

• Clean copy and bright images, gaining the reader’s attention and informing them of their hours of operation.
• A mention of promoting local food and local people, encouraging the recipient to support the community.
• A note about the Mobile Market, including those who can’t make it to the market.

They bulk mailed 24,000 postcards to residents in Mingo County, West Virginia, plus two surrounding counties.

Mailing List: The mailers sent postcards to all residents in their county and two surrounding counties.

The Results

Williamson Farmer’s Market is a small team that saw a big response to their direct mail advertising campaign! Their phones rang off the hook a week after mailing 24,000 postcards! Customers are excited to shop at their local farmer’s market!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns forother local businesses!