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The Situation

Cardinal Selling Services is a furniture supplier located in Huntingburg, IN. They were looking for a creative way to let businesses know about their chair closeouts so they contacted PostcardMania for ideas.

The Solution

They went with a postcard campaign centered around their chair closeout. Like other successful furniture campaigns, they included pictures of their beautiful products, always a key element in these campaigns.

Cardinal Selling Services’s postcard design included:

  • A discount code to pick up their products, which was a great way to get prospects in their physical store to see their other supplies
  • A bulleted list of their product’s benefits
  • Two 5 star reviews that give their customer service credibility

Because Cardinal Selling Services sells furniture intended for offices and restaurants, they needed to target business owners. So, their mailing list targeted businesses and restaurants in a 400 miles zip around their businesses’ location that weren’t branches or franchises, since those bigger companies are usually contracted with a furniture supplier already.

The Results

They spent $2,695.00 with postage included, and so far, they have made roughly $18,000. That’s a 568% ROI!

So far, they have made roughly $18,000!

Cardinal Selling Services has made $18,000 on one order! A restaurant owner who got the card drove over 100 miles to come down and check out the products. They ended up not even buying the chairs and furniture that was being promoted on the card, but instead bought large commercial kitchen equipment which generated way more money than the initial furniture offer! She’s super happy with the results and looks forward to re-ordering with us again in the future!

They spent $2,695.00 with postage included, and made $18,000 which equates to a 568% ROI!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other furniture businesses!

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