The Situation

Sea Cremation is a cremation services company in the funeral service space that does cremations in the Tampa Bay, FL area. They were seeking new clients, so they contacted PostcardMania for help with their direct mail marketing.

The Solution

PostcardMania designed a 6.25 x 8.5 postcard that included the following features:

  • An offer for FREE LUNCH at an informational session
  • A very clear list of next lunch times
  • A striking call to action to CALL TODAY with the company phone number
  • Price match guarantee reminder

Sea Cremation mailed 50,000 postcards, in quantities of 5,000-10,000 per month and distributed the cards themselves, to those who had a recently deceased loved one in a variety of cities across Florida. They have another 50,000 postcards still to go out!

The Results

They generated $220,000 and a 1,655% ROI!

So far, when half of the total cards have been distributed, they received 100 responses and converted 100 of them, generating $220,000 in revenue. Since they invested $12,538 in this campaign, their ROI comes to an amazing 1,655%! This revenue and ROI is set to rise when the other 50,000 cards is sent to new mailboxes!

CSID: 55563
PostcardMania