The Situation

Fred Hunter’s Funeral Home offers an array of funeral services in Hollywood, Florida. They wanted to advertise available space in their new luxury mausoleum, Courage, to nearby residents. So, they reached out to PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign that sent out business reply cards that act as lead capture forms. These reply cards get their name, address, and email and phone number, ensuring that they’re easy to send promotion to in the future.

Fred Hunter’s Funeral Home’s design included:

  • A picture that shows just how elegant their new mausoleum
  • Marketing copy that describes the mausoleum’s amenities
  • Offers for pre-construction incentives and their monthly pricing

The reason this campaign had such success was their selected mailing list. They purchased a consumer list of homeowners ages 54+ with a household income of $70,000 in a 5.05 mile radius around their business. These specs ensured that every recipient had older parents they may need their services for soon, and are able to afford the monthly charge of the mausoleum.

The Results

$100,000 in revenue generated!

$100,000 in revenue generated!

One week after their mailing, they did over $100,000 in sales over the weekend! They spent $10,429 on this campaign, resulting in an 859% return on their investment!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other funeral services businesses!

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