The Situation

Spencer D. Geibel Funeral Home & Cremation Services is located in Butler, Pennsylvania. They were looking for a creative way to let nearby homeowners know about their services so they contacted PostcardMania for help.

The Solution

They decided on a direct mail marketing campaign that targeted a widespread area in their state within multiple cities, since everyone will at one point need a funeral service.

Spencer D. Geibel Funeral Home & Cremation Services’ design included:

  • A headline that immediately communicates what they’re trying to sell
  • A simple layout that is easy to decipher
  • Prices listed right on the front so there’s no second guessing

They decided on a Resident-Occupant list, which targets every house in a particular geographic area. Their campaign focuses on affordable funeral home services, which everyone needs, so there was no reason for a hyper-targeted mailing list. This helped them save money and reach as many people as possible.

The Results

$100,000 in revenue!

$100,000 in revenue!

Spencer D. Geibel Funeral Home & Cremation Services received over 100 responses and converted all of them! This includes services done and service arrangement policies sold. This has generated them over $100,000!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other funeral businesses!

CSID: 39073