The Situation

ThinTech Weight Loss & Wellness is a weight loss program provider located in Cranford, NJ. They were looking for a creative way to let previous customers know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a postcard campaign that targets fitness oriented people. They included imagery of a healthy-looking active person, a common item used in our previously successful fitness campaigns.

Thin Tech Wellness & Weight Loss’s postcard design included:

  • A 50% off their weight loss program
  • A QR code which can be scanned by any smartphone taking the prospect to a landing page to claim their offer
  • A guarantee to get results that the recipient may be looking for

Because Thin Tech Wellness & Weight Loss sells fitness programs, they needed to target people invested in their fitness or that need help losing weight. Because their previous clients have already spent money at their business and it’s common for someone on a regimented diet to fall off, their mailing list reached only the most qualified prospects.

The Results

They spent $4,312.42 with postage included, and so far, they have made $20,000. Their ROI is 363%!

They have made $20,000!

Thin Tech Wellness & Weight Loss received 20 responses! All of them have converted, which generated $20,000!! They spent $4,312.42 with postage included, meaning their ROI is 363%!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other fitness businesses!

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