6,000
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
250,736
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
2,241
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
5,562
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
168
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Thin Tech Wellness & Weight Loss is a weight loss program provider located in Cranford, NJ. They were looking for a creative way to let previous customers know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a postcard campaign that targets fitness oriented people. They included imagery of a healthy-looking active person, a common item used in our previously successful fitness campaigns.

Thin Tech Wellness & Weight Loss’s postcard design included:

  • A 50% off their weight loss program
  • A QR code which can be scanned by any smartphone taking the prospect to a landing page to claim their offer
  • A guarantee to get results that the recipient may be looking for

Because Thin Tech Wellness & Weight Loss sells fitness programs, they needed to target people invested in their fitness or that need help losing weight. Because their previous clients have already spent money at their business and it’s common for someone on a regimented diet to fall off, their mailing list reached only the most qualified prospects.

The Results

Number of Times Google Ad Displayed
250,736
Google Ad Clicks
2,241
Number of Times Facebook & Instagram Ad Displayed
5,562
Facebook & Instagram Ad Clicks
168

They have made $20,000!

Thin Tech Wellness & Weight Loss received 20 responses! All of them have converted, which generated $20,000!! They spent $4,312.42 with postage included, meaning their ROI is 363%!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other fitness businesses!

Call or Text a Marketing Consultant 1-800-628-1804
PostcardMania