The Situation

Westside Medical Billing is a billing solutions provider located in Gig Harbor, WA. They were looking for a creative way to let medical professionals know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a postcard campaign that targeted Chiropractors. Their postcard design featured a five star review from a previous client, a common feature in many of our previous successful campaigns.

Westside Medical Billing’s postcard design included:

  • A cool color palette with professional designs and formatting
  • A headline that immediate communicates the card’s message
  • A bulleted list of their services’ benefits

Because Westside Medical Billing caters to medical professionals, they needed to focus their campaign around one industry to make the most impact with one design. So, they used several mailing lists of Chiropractors with small office parameters (1-3 employees, 1 professional per office) to laser target only the most qualified prospects for their service.

The Results

They spent $918 with postage included, and so far, they will make $12,000 this year. That’s a 1,207% ROI!

Westside Medical Billing will make $12,000 this year!

So far, they’ve received 3 responses! 2 converted, which will bring them residual income of $1,000 a month! Just from these two sign-ups alone they will receive an annualized income of $12,000! They also still has a few more mailings to go and is already at a 1,207% ROI!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other billing solutions businesses!

CSID: 35247