The Situation

McAdoo Estate Planning, a reputable financial services firm based in New York, NY, recognized the need to reach potential clients and raise awareness about the importance of estate planning. To achieve this goal, they partnered with PostcardMania for a strategic direct mail advertising campaign.

The Solution

PostcardMania designed an attention-grabbing 6 x 8.5 postcard for McAdoo Estate Planning that featured the following elements:

  • A thought-provoking question: “What happens to your house when you die?”, grabbing the interest of recipients
  • An invitation to a FREE workshop offering answers and insights, complemented by complimentary alcohol and light bites
  • A friendly photo and an image of alcohol, creating a welcoming and approachable atmosphere
  • Clear information on the event details, including times and dates
  • A QR code for easy and convenient RSVP

With an engaging design in hand, McAdoo Estate Planning mailed 6,000 postcards to their targeted audience in the local area.

The Results

They generated $21,000, with an impressive 464% return on investment!

The postcard marketing campaign yielded remarkable results for McAdoo Estate Planning:

  • Received 35 responses from interested individuals
  • Successfully converted 3 of those responses into new clients
  • Generated substantial revenue of $21,000 from the new client acquisitions
  • With an investment of $3,723 for the campaign, they achieved an outstanding 464% return on investment (ROI)

McAdoo Estate Planning’s successful postcard campaign not only attracted new clients but also reinforced the effectiveness of direct mail marketing in the financial services industry.

Leverage our expertise to help further expand your reach and solidify your position in the local community.

CSID: 55740