College Financial Services Marketing Case Study

The Situation

Advanced College Funding Solutions, a college financial services company located in Trumbull, CT. They connected with PostcardMania’s marketing services and started a postcard marketing campaign that would allow them to reach more high school students planning for college.

The Solution

Design: A postcard marketing campaign that mailed letters to households with incomes of $100,000 to $250,000, and with children present that are of the ages 13 to 17. The letter includes:

•  Clean, accessible formatting and writing, allowing the reader to consume the information on the page with ease.
• An offer for a “Free College Financial Planning Workshop”, giving the reader the opportunity to experience the services that ACFS offers firsthand.
• A detailed list of items that will be included in the free workshop, showcasing that ACFS is serious about helping their clients every step of the way.
• Extensive positive testimonials and reviews of ACFS, giving credence to the effectiveness of the financial planning services that they offer.

Mailing List: They mailed to households with incomes of $100,000 to $250,000, and with children present that are of ages 13 to 17.

The Results

…388 responses because of their campaign. 26 Signed up for College Financial Packages!

Advanced College Funding Solutions got 388 responses because of their campaign. Out of those 388 people, 26 have signed up for College Financial Packages so far!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other financial service companies!