The Situation

Lexington Outdoor Lighting is a family-owned electrical business in Lexington, Kentucky. Their electricians specialize in design, installation, and maintenance of residential lighting. They wanted to boost revenue so they reached out to PostcardMania for further assistance.

The Solution

Lexington Outdoor Lighting teamed up with PostcardMania to create a direct mail postcard marketing campaign. The flyer design includes:

  • Photos of the homes they installed lighting for, showcasing their work to the reader.
  • A suggestion saying, “Invest your tax return money into your home!” giving the recipient a relevant idea during tax season.
  • Discounts using the postcard, creating an incentive for the recipient to get in touch.
  • A clear call to action, urging the reader to book a free consultation.

They mailed 6,000 postcards to homeowners with a home market value of more than $350,000 who live in Lexington, Kentucky, and the surrounding counties. They specifically targeted residential areas where the electricians experienced a lot of work in the past.

The Results

Lexington Outdoor Lighting experienced quick results after their direct mail advertising campaign. One week after mailing postcards, they locked in $21,000 in contracts! This electrical service spent $1,071 on the campaign, resulting in a 1,960% return on investment!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other electrical services!

Call or Text a Marketing Consultant 1-800-628-1804
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