The Situation

Arnold Electrical Services maintains, repairs, and replaces electrical systems in homes within their community. They wanted to remind neighborhood club members to schedule their annual safety check, so they came to PostcardMania for marketing assistance.

The Solution

PostcardMania designed Arnold Electrical Service’s postcard and included the following features:

  • An offer of $100 off any service and a free inspection and safety check
  • A friendly and personable photo of their company team
  • A professional design that includes bright colors and a clear, bold headline
  • A list of benefits on the back, including priority scheduling and a 5-year warranty

We mailed out 2,500 postcards to a provided list of their Good Neighbor Club members. Since Arnold Electrical Services selected an Everywhere Small Business campaign, Google ads also appeared in recipient’s browsers if they clicked on their website following the mail drop. The Google ad appeared in browsers 75,045 times, and resulted in 371 clicks.

These follow-up advertisements helped encourage prospects to call in and schedule appointments.

The Results

This Everywhere Small Business campaign brought in 20 responses and made $45,000 total!

This direct mail campaign generated 20 responses, 10 conversions, and made $45,000 in revenue! With an upfront investment of $1,525, Arnold Electrical Services earned an impressive ROI of 2,851% from this single mailing.

Arnold Electrical Services has been mailing postcards with PostcardMania since 2019, and they have continued sending out the mailers. Their most recent order totaled 10,000 postcards, and they are looking forward to achieving even greater results in the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other electrical services professionals.

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