Greenlife Energy Solutions offers free home weatherization for income-qualified customers in Union, New Jersey. For each home they adapt for energy efficiency, the local city government pays them. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.
They decided on a direct mail marketing campaign targeting various residents throughout New Jersey. Their postcard featured an offer for a free instillation service, a common feature among previously successful energy company campaigns.
Greenlife Energy Solutions’ postcard included:
They came to us with their own mailing list in hand, so our consultants worked with them closely to create a campaign and postcard design that would maximize the response they would get from their selected list. Our consultants helped them get the lowest possible printing rates by printing in bulk ahead of time.
The consistency of their mailings was also a major success factor. They mailed their cards 4 times over 2 months, ensuring the recipients’ noticed their offer.
33 responses and 21 conversions!
Greenlife Energy Solutions have received 33 responses. 21 of those actually converted and still have more in the works! They didn’t have total income generated as they get paid through the cities, however they’re very happy with our services and will continue to use us for their marketing needs.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other energy companies!