Greenscape Environmental Services

Greenscape Environmental Services is a sustainable energy solution provider located in Washington, DC. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for help.

Our experienced marketing consultants recommended that an Everywhere Small Business Platinum campaign would be their best bet. This product takes the design of a hyper-targeted direct mail postcard campaign and creates matching digital ads, shown to the target audience on Google, Gmail, YouTube, Facebook and Instagram. You can see those ads above.

Greenscape Environmental Services’ postcard design included:

• A headline that immediately communicates a major benefit of solar panels
• An offer for free solar panels and installation
• A headshot of the sales manager which gives the company a face

Because Greenscape Environmental Services sells energy solutions that are installed into the home for a longer period of time, they needed to target homeowners instead of renters. In addition, they also wanted to target homes that would be interested in saving money with their panels. So, they used a mailing list of local homeowners with a household income under $100,000 to laser target only the most qualified prospects for their service.