5000
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
130
Tracked Calls
Tracked Calls
The number of calls to the unique call tracking number on this client's postcard.
39475
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
458
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
10379
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
86
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Greenscape Environmental Services is a sustainable energy solution provider located in Washington, DC. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for help.

The Solution

Our experienced marketing consultants recommended that an Everywhere Small Business Platinum campaign would be their best bet. This product takes the design of a hyper-targeted direct mail postcard campaign and creates matching digital ads, shown to the target audience on Google, Gmail, YouTube, Facebook and Instagram. You can see those ads above.

Greenscape Environmental Services’ postcard design included:

  • A headline that immediately communicates a major benefit of solar panels
  • An offer for free solar panels and installation
  • A headshot of the sales manager which gives the company a face

Because Greenscape Environmental Services sells energy solutions that are installed into the home for a longer period of time, they needed to target homeowners instead of renters. In addition, they also wanted to target homes that would be interested in saving money with their panels. So, they used a mailing list of local homeowners with a household income under $100,000 to laser target only the most qualified prospects for their service.

The Results

Tracked Calls
130
Number of Times Google Ad Displayed
39475
Google Ad Clicks
458
Number of Times Facebook & Instagram Ad Displayed
10379
Facebook & Instagram Ad Clicks
86

50 appointments set with a 100% conversion rate!

Greenscape Environmental Services received 50 phone calls, set 50 appointments and sold services to all 50!! That’s a 100% conversion rate!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other solar panel businesses!

Call or Text a Marketing Consultant 1-800-628-1804
PostcardMania