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The Situation

Greenscape Environmental Services is a sustainable energy solution provider located in Washington, DC. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for help.

The Solution

Our experienced marketing consultants recommended that an Everywhere Small Business Platinum campaign would be their best bet. This product takes the design of a hyper-targeted direct mail postcard campaign and creates matching digital ads, shown to the target audience on Google, Gmail, YouTube, Facebook and Instagram. You can see those ads above.

Greenscape Environmental Services’ postcard design included:

  • A headline that immediately communicates a major benefit of solar panels
  • An offer for free solar panels and installation
  • A headshot of the sales manager which gives the company a face

Because Greenscape Environmental Services sells energy solutions that are installed into the home for a longer period of time, they needed to target homeowners instead of renters. In addition, they also wanted to target homes that would be interested in saving money with their panels. So, they used a mailing list of local homeowners with a household income under $100,000 to laser target only the most qualified prospects for their service.

The Results

50 appointments set with a 100% conversion rate!
Digital Ad Network Ad Displays Clicks
Google 39,475 458
Facebook/Instagram 10,379 86

50 appointments set with a 100% conversion rate!

Greenscape Environmental Services received 50 phone calls, set 50 appointments and sold services to all 50!! That’s a 100% conversion rate!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other solar panel businesses!

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