Heat Cool Smart Brooklyn and nonprofit organization that upgrades outdated HVAC systems with environmentally friendly ones located in Brooklyn, New York. They were looking for a creative way to let building owners know about their services so they contacted PostcardMania for ideas.
They decided on a direct mail marketing campaign that targeted several districts in the area. Their design featured copy that describes their cause, a common feature among previously successful nonprofit campaigns.
Heat Cool Smart Brooklyn’s postcard included:
The main reason for this campaign’s success was their mailing list. They targeted building owners in Brooklyn community districts 2 and 6, which are areas of the city with particularly old infrastructure. The targeting ensured that every recipient would definitely consider using their services.
So far, Heat Cool Smart Brooklyn e received about 25 responses and 5 conversions! It’s a long process and expect more to keep coming through. They also said they were happy that people resonated with their messaging; that upgrading your heating and cooling systems will benefit not only them but the environment.