School Direct Mail Case Study: Village Green Day School

The Situation

Village Green Day School is no stranger to using school postcards to boost their enrollment (and revenue). That’s why they contacted us to launch their tried-and-true, annual school marketing plan.

The Solution

We designed their postcard to appeal to parents and entice them to come in and fill out an application. Here’s why their postcard design worked:

• The photo collage immediately conveys happy children loving their school.
• The special offer saves parents $100 (aka, their application fee is 100% waived!).
• The headline communicates what all parents want: to give their children a head start in a safe, nurturing environment.

They mailed their school postcards to a list of 3,000 families with children ages 1-10 years old, and household incomes of $150,000+. ONLY families with age-appropriate children received their postcards, and here’s what happened after they mailed.

Mailing List: List of 3,000 families who have household incomes of $150,000+ as well as children ages 1-10 years old.

The Results

$25,000 in revenue— a 1,014% return on investment!

We usually recommend mailing multiple times for best results, but Village Green Day School’s mailing list + postcard design combination produced stellar results from just ONE mailing! Just 3,000 postcards mailed generated 4 families enrolled, and $25,000 in revenue. Compared to their campaign costs, that’s a 1,014% return on investment for their school!

In fact, this mailing strategy works so well for Village Green Day School, they’ve used it 3 years in a row — in the spring — to create new school registrations.

Interested in doing a similar campaign for your school? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other schools!