A certain popular tutoring company was looking for a way to promote their services, so they called us to see what we could do for them.
After working with their marketing consultant, the client decided to go with a targeted postcard campaign. They purchased a mailing list that targeted the women in households with $100,000+ incomes and children between the ages of 5 and 17. Then they mailed out 6,000 cards one time to their list, and distributed another 6,000 to local elementary schools.
80 new leads came in for testing as a result of this campaign, and the client estimates that half of those became new students. Based on the lifetime value of their average customer – $1,800 – this campaign will bring in approximately $72,000!