Ste Jeanne d’Arc School is a private Catholic school in Lowell, Massachusetts that provides a faith-centric education to children grades Pre-K thru 8. They solicited PostcardMania’s advertising services in an attempt to bolster enrollment numbers via invitations to their Open House event.
Design: A postcard marketing campaign targeting families in their area that meet target demographic goals featuring:
Mailing List: Households with children ages 0-7 and an annual income of $50,000 or higher
Mailing Schedule: 6,000 6” x 8.5” postcard invitations mailed simultaneously
“They have gotten 25 responses so far and from that they have enrolled 5 new students to the school. Each student's tuition is $5,700 and when school starts in the fall that will be $28,500 generated!”
The school’s experience with PostcardMania has been “fabulous” and SJDarc has already received “a lot more inquiries and calls than last year!” So far there have been 25 responses to the postcard campaign which have resulted in 5 new student enrollments. With each student’s tuition producing $5,700 of revenue, Ste Jeanne d’Arc is already looking at $28,500 generated for the upcoming fall semester.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other schools!