The Situation

Hirsch Academy is a charter school offering education to both English and Spanish speakers located in Scottsdale, Arizona.  They were looking for a creative way to let nearby families with children know about their services so they contacted PostcardMania for help. We have a Spanish-speaking team, so it was no issue communicating back and forth. We offer design translation either way if you’re looking to target a more diverse demographic.

The Solution

They decided on a direct mail marketing campaign bundled with Google, Facebook, and Instagram advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Hirsch Academy’s design included:

  • A headline that immediately communicates what they’re trying to sell
  • Pictures of their staff alongside several ethnically diverse students to appeal to the 26% average Hispanic population of the zip codes they mailed in; one zip code had a 57% Hispanic population.
  • An offer for a free uniform shirt with registration

The biggest reason this campaign gained traction was the specificity of their mailing list. They purchased a consumer list targeting nearby families with children in the age range of 4-12 and a parent range of 19-60. The specs insured that every parent would be receptive to their messaging, as their children are eligible to attend their facility.

Their mailing schedule and timing was also a major reason for their success. They mailed 3 times over 2 months in the summer before their doors opened. This ensured that their messaging would not only be noticed by their recipients, but with school right around the corner, they would consider the offer.

The Results

7 enrollments and $49,000 in revenue!

7 enrollments and $49,000 in revenue!

Hirsch Academy received 7 new enrollments! Although tuition is free since it’s a public school, the state pays them about $7,000 per student, so approximately $49,000 have been generated for these enrollments.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other children’s schools!

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