Educator Direct Mail Case Study: RLS Tutoring Inc.

The Situation

RLS Tutoring Inc. wanted to increase the number of new students that registered for tutoring. They called PostcardMania for help. After speaking with one of our marketing experts, RLS Tutoring Inc. decided on a marketing campaign that utilized postcards as well as matching ads on Google and Facebook!

The Solution

RLS decided to use our Everywhere Small Business product. This would put them in the face of their ideal clientele all over the internet (including Facebook), as well as in their mailbox!

Here’s why their postcard was successful:

• The large, blue 50%-off special offer instantly jumps out at recipients.
• The personable 5-star review creates instant trust and credibility.
• The contact info is outlined in bright red and prospects can’t miss it

RLS Tutoring Inc. also decided to purchased two mailing lists from PostcardMania to ensure that their postcard campaign reached qualified prospective students. They sent their postcard multiple times to all single-family homeowners with an income of $80k+ and with a child between the ages of 5-7. This repetition was a key to their success!

The Results

A projected income of $19K+ over the next two years – a 233% return on investment!

RLS Tutoring Inc. received 35 phone calls and converted 5 of them to new students. They also received 401 clicks to their website and 63,000 impressions while using Everywhere Small Business! The projected ROI for this campaign is 233%!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other tutoring services!