6,000
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
1
Tracked Calls
Tracked Calls
The number of calls to the unique call tracking number on this client's postcard.
26,688
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
175
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
7,857
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
105
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Ste Jeanne d’Arc School is a private Catholic school in Lowell, Massachusetts that provides a faith-centric education to children grades Pre-K thru 8. They solicited PostcardMania’s advertising services in an attempt to bolster enrollment numbers via invitations to their Open House event.

The Solution

Design: A postcard marketing campaign targeting families in their area that meet target demographic goals featuring:

  • Professionally developed graphics including school logos and student images
  • Date and time of Open House clearly displayed in illuminated font
  • Easy to follow contact information accompanied by a call to action

Mailing List: Households with children ages 0-7 and an annual income of $50,000 or higher

Mailing Schedule: 6,000 6” x 8.5” postcard invitations mailed simultaneously

The Results

“They have gotten 25 responses so far and from that they have enrolled 5 new students to the school. Each student's tuition is $5,700 and when school starts in the fall that will be $28,500 generated!”

Tracked Calls
1
Number of Times Google Ad Displayed
26,688
Google Ad Clicks
175
Number of Times Facebook & Instagram Ad Displayed
7,857
Facebook & Instagram Ad Clicks
105

The school’s experience with PostcardMania has been “fabulous” and SJDarc has already received “a lot more inquiries and calls than last year!” So far there have been 25 responses to the postcard campaign which have resulted in 5 new student enrollments. With each student’s tuition producing $5,700 of revenue, Ste Jeanne d’Arc is already looking at $28,500 generated for the upcoming fall semester.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other schools!

Speak to a Marketing Consultant 1-800-628-1804
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