Our company used postcard marketing with the goal of increasing the amount of music students we enrolled in lessons.
Playtime Music Studios is a Central Florida business dedicated to helping children prepare for learning through the Kindermusik program. They offer semester-long classes to develop kids’ cognitive abilities.
Postcard Design: Designed to appeal to their market of parents with young children, their postcard contains:
Mailing List: Individuals with children 5 and under who make more than $60,000 a year in zip codes around their location.
Mailing Schedule: 6,000 cards in a one-time blast
“I was thrilled. The service is great. I’ll never use anyone else. Some people I know don’t think mail is the way to go, but to me the proof is in the pudding. We got hardly anything when we promoted online and as soon as we sent the postcard out, 50 people called us immediately.” – Kerri Sox, Playtime Music Studios