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Playtime Music Studios

"The latest online marketing technology is great, but there will always be a place for the dependable results of direct mail postcards."


Playtime Music Studios




Apopka, FL 32712

Cards Mailed

Music Education Postcards

The Situation

Our company used postcard marketing with the goal of increasing the amount of music students we enrolled in lessons.

Playtime Music Studios is a Central Florida business dedicated to helping children prepare for learning through the Kindermusik program. They offer semester-long classes to develop kids’ cognitive abilities.

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The Solution

Postcard Design: Designed to appeal to their market of parents with young children, their postcard contains:

  • A Stunning Image to Engage the Reader
  • An Enticing Offer
  • Clear Contact Information

Mailing List: Individuals with children 5 and under who make more than $60,000 a year in zip codes around their location.

Mailing Schedule: 6,000 cards in a one-time blast

The Results

“I was thrilled. The service is great. I’ll never use anyone else. Some people I know don’t think mail is the way to go, but to me the proof is in the pudding. We got hardly anything when we promoted online and as soon as we sent the postcard out, 50 people called us immediately.” – Kerri Sox, Playtime Music Studios

Speak to a Marketing Consultant 1-800-628-1804