The card was wonderfully designed with a captivating image of a young child opening a door into a world of possibilities. The image is matched with a headline that immediately engages the reader and an offer that grabs the attention of their more practical side with a monetary benefit.
Perry Hall Christian School is a private educational institution located in Perry Hall, Maryland. The goal of their marketing efforts was to get more student enrollments. So, we partnered with them to discover the best way to make that happen.
After working with their marketing consultant, Perry Hall decided to go with a targeted postcard campaign. They purchased a mailing list of Christian households in their area with an annual income $60,000 or more, and children between the ages of 3 and 14. The list contained 1,250 households and they mailed to it twice in one month.
Oftentimes for schools, even just 1 new student can pay for your marketing investment AND generate you a huge profit.
Here are the results from the campaign, in the client’s own words: “As far as I know we had 2 inquiries to the school from the mailing. One of those families lives within 10 minutes of the school and didn’t know that it existed. One of those families enrolled for next year! That is about $5,300 worth of income to the school. Thanks so much for your help!” Total Campaign Cost: $731.75 Return on Investment: 724%