The Situation

Oakridge Private School, located in Orange, CA, needed to bring in more students, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6 x 8.5 postcard that included the following features:

  • A strong headline that grab’s the recipient’s eye
  • A list of credentials to build trust with the prospect
  • An invitation to an open house and details
  • A QR code that goes to the school website
  • An offer for $400 off tuition
  • A list of benefits on the back of the card
  • Two 5-star reviews from happy parents

Oakridge Private School did a one-time mailing of 5,000 postcards to a consumer mailing list that targeted households with children ages 3-12 and parents earning $150,000 a year or more.

The Results

The postcards brought in 2 new students and $20,000 in revenue!

As a result, two families reached out to Oakridge Private and enrolled. These two new students brought in $20,000 in revenue, and they achieved a return on investment of 409%!

CSID: 54094