Oakridge Private School

The Situation

Oakridge Private School, located in Orange, CA, needed to bring in more students, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6 x 8.5 postcard that included the following features:

• A strong headline that grab’s the recipient’s eye
• A list of credentials to build trust with the prospect
• An invitation to an open house and details
• A QR code that goes to the school website
• An offer for $400 off tuition
• A list of benefits on the back of the card
• Two 5-star reviews from happy parents

Oakridge Private School did a one-time mailing of 5,000 postcards to a consumer mailing list that targeted households with children ages 3-12 and parents earning $150,000 a year or more.

The Results

The postcards brought in 2 new students and $20,000 in revenue!

As a result, two families reached out to Oakridge Private and enrolled. These two new students brought in $20,000 in revenue, and they achieved a return on investment of 409%!