Direct Mail Advertising Case Study: Los Lunas, NM, Educational

The Situation

Safe Site Education Center is a children’s educational facility located in Los Lunas, NM. Due to pandemic-related fears of sending children to school, they needed some assistance increasing enrollment. So, they reached out to PostcardMania’s marketing services to help them build a campaign that would help them inform prospects that their child is safe at Safe Site Education Center.

The Solution

A postcard marketing campaign targeting homes with children ages 3-4 in their area.

Their successful design included:

• A color scheme that gives this card a playful feel that makes the recipient feel like this is a great place to send their child
• Marketing copy that details the benefits of sending a child to this facility and reassurance that they are following all COVID-19 safety procedures possible
• A 5-Star review that mentions their “immaculate, well-secured” facility, which gives the recipient confidence that this is a trustworthy, professional service

The Results

After just one mailing, they’ve received over 40 responses and approximately 25 children have enrolled already!! Their immediate return on investment is 331%. More importantly, with each student’s tuition at $6,656 a year and them staying for between for 6-7 years, their lifetime return on investment will be a whopping 31,016% for this campaign – that’s 311 times what they spent on the campaign in long term additional revenue!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other educational facilities!