All Our Children Elite Childcare Academy

The Situation

Antoinette Elliott started her own daycare academy business, All Our Children Elite Childcare Academy, in Stonecrest, GA. She opened her business in February of 2022. Initially, they did not have a clear marketing strategy and tried business cards and flyers. Since they were not getting good results on their own, they decided to contact a professional for help. They reached out to PostcardMania to create a solid marketing plan to bring in more families to her daycare academy.

The Solution

Antoinette decided to launch an Everywhere Small Business Platinum Plus campaign as well as Website to Mailbox to help supercharge her marketing results. The Everywhere Small Business Platinum Plus plan included online ads on Facebook, Instagram, Google, and also streaming ads on Connected TV channels like Hulu and Prime. These ads made prospects feel like they were seeing their business “everywhere” in order to convince them to make a call to start daycare academy services.

The Website to Mailbox campaign targeted their website visitors so that everyone who clicked on their site received a postcard within 24-48 hours! This helped generate more leads directly to those already looking for local childcare.

Their postcard included the following features:

• A recipe to grab the prospect’s attention
• A QR code that sends the target to their website
• A convenient map on the back of the card so the recipient can find their business
• A five-star review from a happy client
• An offer for one week free of services

PostcardMania mailed 4,000 postcards to families with children up to to 10 years old in the home within a 5-mile radius of the business and small businesses located in specific zip codes. PostcardMania also shipped 4,000 postcards to them so they could distribute them on their own in the local community. Their postcard was also mailed daily to any website visitors.

The Results

They enrolled more children in their daycare academy and increased their hours!

As a result, Antoinette enrolled 3 new children at her daycare academy. Since each child can generate up to $14,000, she has the potential of generating $42,900 in annual revenue.

Antoinette also decided as a result of her new marketing plans to expand her hours so that more families could have access to her services. She also recently ordered 161,000 postcards to keep her mailings consistent and to generate more leads.

She said, “I feel like my campaign was most successful, in part, because it’s everywhere. Just like it says – Everywhere Small Business campaign. If you go to watch a movie, we may pop up. If you go to check an email, we may pop up. We are literally everywhere, between the socials, the commercials, it’s everywhere.”