Inquiring Minds Learning Center, Inc

The Situation

This learning center was looking for more students for their children’s educational and after-school programs. In order to accomplish their goals, they came to us to utilize our bulk mail campaigns.

The Solution

Our marketing experts worked with them to develop a direct mail campaign that targeted homes with young children.

Their direct mail campaign delivered results because:

• The color scheme of this card sets an innocent, light-hearted mood, indicative of the environment they set at the facility. They inform the recipient on the front that certain locations (that the recipient may reside in) get free busing, and this card gets them free registration, building value of their service.
• The flip side of the card dives into their qualifications as an educational center, building credibility with the prospect.
• With this education center’s target audience receiving this unique kind of exposure to their business, success was inevitable. Easily locatable contact info makes the next steps to enrolling a child with them a cakewalk.

The Results

8 new students for $80,000 in tuition revenue!

They have received 15 calls and gained 8 students, which makes them about $80,000 as the tuition is $400 per week per child! The average lifetime value of a student for them is $300,000 as they stay for 3 years.

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other educational centers!