Education Direct Mail Advertising Case Study: Noah's Ark Workshop

The Situation

Noah’s Ark Workshop is a teddy bear workshop in Crestwood, Illinois that focuses on education. They wanted to increase their clientele, so they reached out to PostcardMania’s marketing services for assistance.

The Solution

Noah’s Workshop used PostcardMania’s Everywhere Small Business product which combines online advertising on Google, Facebook and Instagram with a matching direct mail postcard campaign.

Design: A postcard campaign with that targets a provided list of potential clients. The card includes:

• Colorful and professionally designed graphics, making the card eye-catching and allowing it to stand out.
• The logo of the company and the services they offer, giving the reader a clear idea of who the company is and what they are promoting.
• A list of images of products that the company offers, giving the reader examples of what to expect in terms of quality.
• An exclusive offer with a promotional code, creating more incentive for potential customers to respond to the card.

Mailing List: Provided

Mailing Schedule: Approximately 24,000 6” x 8.5” cards per month for 9 months. They also displayed matching ads on Google and Facebook with Everywhere Small Business.

The Results

677 calls to their call tracking number!

According to Noah’s Ark Workshop, they had an amazing response! Because of their campaign, they had 677 calls to their call tracking number! In addition, they received 310,013 Google impressions with 6,095 clicks to their website. Furthermore, they also had 83,922 Facebook impressions with 1,297 clicks to their website.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other educational companies and Everywhere Small Business!