The Situation

PDH Engineer is an online engineer school located in Houston, Texas. They were looking for a creative way to let engineers know about their services so they contacted PostcardMania for help.

The Solution

They decided on a direct mail marketing campaign since its one of the most targeted marketing avenues available.

PDH Engineer’s design included:

  • A bold headline that immediately grabs the recipient’s attention
  • A subheadline that communicates the card’s message
  • An update on a new engineering requirement, informing the recipient that they need a new certification

A huge contributor to this campaign’s success was their hyper-targeted mailing list. They provided a list of previous customers who have purchased their course in the past and hold a structuring degree in their home state. This ensured that every recipient was not only receptive to their messaging because of the familiarity with the company, but qualified as an engineer to need the courses.

The Results

Over 300 courses sold!

Over 300 courses sold!

PDH Engineer received over 300 orders for their online course, which generated them over $9,000!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other online schools!

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