The Situation

The University of Arkansas Hope-Texarkana was looking for a better way to increase their enrollment. So, they contacted PostcardMania for their marketing expertise.

The Solution

They decided on a direct mail marketing campaign that targeted a list of people from their career center. Their design included a QR code for recipient’s to scan, a new item that is helping advertisers make conversions everywhere.

Their postcard included:

  • A headline that immediately communicates the card’s message
  • A bulleted list of the classes offered
  • Pictures of students in learning environments

The Results

100+ QR code applications!

100+ QR code applications!

The University of Arkansas Hope-Texarkana has had 100+ people scan the QR code on the postcard! They weren’t sure how many new enrollments were received, however they DO know that it’s up over last year.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other colleges!

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