Wyoming Cowboy Challenge Academy is a non-traditional education solution provider located in Guernsey, Wyoming. They were looking for a creative way to let parents know about their services so they contacted PostcardMania for ideas.
They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)
Wyoming Cowboy Challenge Academy’s postcard included:
This campaign found success using a targeted mailing list used in tandem with online advertising. Their mailing list targeted consumer homes with children in the age range 16-18, ensuring every recipient was qualified for the academy’s message.
200% increase in online enrollment!
Wyoming Cowboy Challenge Academy generated 3 new enrollments from the postcards itself, but also noticed a 200% increase in their online enrollment!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other educational facilities!