10,000
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
178
Tracked Calls
Tracked Calls
The number of calls to the unique call tracking number on this client's postcard.
211,019
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
2,473
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
40,359
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
1,312
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

The RISE Schools is a charter school in East Point, Georgia committed to preparing kids for success in college and beyond. They wanted to increase student enrollment at the school, so they reached out to PostcardMania for assistance.

The Solution

The RISE Schools used PostcardMania’s Everywhere Small Business product, which combines online advertising on Google, Facebook, and Instagram with a matching direct mail postcard campaign.

Design: The double-sided postcard includes:

  • Clean copy and design, informing the recipient about the school including class size, grade levels, and education model.
  • Images of the students in graduation attire to show the recipient that the school is committed to higher education.
  • A call to action to let the recipient know that the school is currently enrolling students.

They mailed 10,000 postcards at one time to a provided mailing list.

The Results

Tracked Calls
178
Number of Times Google Ad Displayed
211,019
Google Ad Clicks
2,473
Number of Times Facebook & Instagram Ad Displayed
40,359
Facebook & Instagram Ad Clicks
1,312

According to The RISE Schools, they had a great response! One week after mailing 10,000 postcards, they received 178 tracked calls and counting! They also received 3,785 clicks to their website from matching Google and Facebook ads using PostcardMania’s Everywhere Small Business product.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other educational services!

Call or Text a Marketing Consultant 1-800-628-1804
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