The RISE Schools is a charter school in East Point, Georgia committed to preparing kids for success in college and beyond. They wanted to increase student enrollment at the school, so they reached out to PostcardMania for assistance.
The RISE Schools used PostcardMania’s Everywhere Small Business product, which combines online advertising on Google, Facebook, and Instagram with a matching direct mail postcard campaign.
Design: The double-sided postcard includes:
- Clean copy and design, informing the recipient about the school including class size, grade levels, and education model.
- Images of the students in graduation attire to show the recipient that the school is committed to higher education.
- A call to action to let the recipient know that the school is currently enrolling students.
They mailed 10,000 postcards at one time to a provided mailing list.
…after one week, they received 178 tracked calls and counting!
According to The RISE Schools, they had a great response! One week after mailing 10,000 postcards, they received 178 tracked calls and counting! They also received 3,785 clicks to their website from matching Google and Facebook ads using PostcardMania’s Everywhere Small Business product.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other educational services!