Morning Glory Academy

The Situation

Morning Glory Academy is a preschool that provides early education to children in Riverview, Florida. They wanted to increase student enrollment for their daycare, so they reached out to PostcardMania for assistance.

The Solution

Design: The card includes:

• Colorful and professionally designed graphics, making the card eye-catching and allowing it to stand out.
• An exclusive offer for student enrollment using the postcard, creating more incentive for potential households to respond
• An example of the school’s Voluntary Prekindergarten score, giving the reader a clear idea of the high quality education services they provide.

They mailed 5,000, 6 x 8.5 postcards all at once to households with children ages 0-10 living within a 3 mile radius of the school.

The Results

…they got 15 responses and converted about 13 (if not all of them) into students! This made them about $95,000 in income!

According to Morning Glory Academy, they had a great response! After mailing 5,000 postcards, they received 15 responses and converted about 13 (if not all of them) into students. This made them about $95,000 in income! That is an ROI of 3,143%! They also have an excellent retention rate. Most students who begin daycare at 2 years old will stay at the school until age 10. Morning Glory Academy has a weekly or monthly tuition as it’s a year round education service.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other educational services!