The Situation
Morning Glory Academy is a preschool that provides early education to children in Riverview, Florida. They wanted to increase student enrollment for their daycare, so they reached out to PostcardMania for assistance.
The Solution
Design: The card includes:
- Colorful and professionally designed graphics, making the card eye-catching and allowing it to stand out.
- An exclusive offer for student enrollment using the postcard, creating more incentive for potential households to respond
- An example of the school’s Voluntary Prekindergarten score, giving the reader a clear idea of the high quality education services they provide.
They mailed 5,000, 6 x 8.5 postcards all at once to households with children ages 0-10 living within a 3 mile radius of the school.
The Results
According to Morning Glory Academy, they had a great response! After mailing 5,000 postcards, they received 15 responses and converted about 13 (if not all of them) into students. This made them about $95,000 in income! That is an ROI of 3,143%! They also have an excellent retention rate. Most students who begin daycare at 2 years old will stay at the school until age 10. Morning Glory Academy has a weekly or monthly tuition as it’s a year round education service.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other educational services!