The Situation

Oasis Daycare is a daycare facility located in Clarkston, GA. They were looking for a creative way to let parents know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a postcard campaign that mirrored the theme of their establishment, a tropical oasis. Their card features bright colors and a picture of a happy child, both features have proven success in daycare campaigns.

Oasis Daycare’s postcard design included:

  • An offer for free registration
  • Bulleted list of the benefits of sending one’s child to learn there
  • Google image map of their location, useful for people familiar with the area

Daycares often find success targeting a tight radius around their business since most parents don’t want to travel far to drop off their kids. So, their mailing list reflected these targeted homes with the presence of children under 12 in a 1.5-mile radius around their facility.

They sent out two blasts right before school season, ensuring that each home hit knew that they were in the neighborhood and ready for their child to enroll.

The Results

55 enrollments!

They brought in 55 enrollments!

Oasis Daycare received 55 enrollments! The weekly fee for these enrollments ranges from $115-$150 a week, depending on the age of the child!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other daycares!

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