The Situation
Reading Ranch is a child literacy and tutoring center in Celina, TX. They wanted to increase the number of students taking their lessons, so they reached out to PostcardMania for help with their marketing.
The Solution
PostcardMania designed a 4.25 x 6 postcard that included the following features:
- A five-star review from a happy parent
- An offer of a free trial class
- A list of available programs and benefits on the back of the card
- A friendly photo of the founder/director to increase trust with the recipient
They mailed 5,000 postcards to a consumer mailing list that targeted homes with children aged 11 years old or younger and parents making $150,000 a year or more. About 1,000 cards were mailed on a weekly mailing schedule.
The Results
They generated $9,600 in revenue!
As a result, they gained 6 new students! Each student generates about $1,600, so their total revenue is $9,600 with an ROI of 200%.
These results were so promising that they continued their marketing campaign and ordered and mailed another 60,000 postcards!