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The Situation

Tysunn Dry Cleaners is located in Coral Gables, Florida. They wanted to bring in nearby residents and reached out to PostcardMania for help.

The Solution

They decided on a direct mail marketing campaign that sent out coupons to people around their location.

Tysunn Dry Cleaners’ postcard design included:

  • Their logo and a small headline that communicates their message
  • 5 different coupons for their services
  • Dotted lines around each coupon, enforcing that they can use this mailing to save money more than once

The reason for this campaign’s success was the specificity of its resident-occupant mailing list. They targeted the closest 5,000 homes in a 1.22-mile radius around their business. Coral Gables is a densely populated city near Miami, and oftentimes people that use dry cleaners pick the one nearest them. Mailing to the closest 5,000 people ensured that if they did need a dry cleaner, they now know that there’s one that is a short 5-minute drive from their home.

The Results

40-50 new customers!

Tysunn Dry Cleaners received around 40-50 customers that brought in the coupons. $40 is the average revenue generate from each ticket. These new customers will typically turn into returning clients, meaning the return on their investment will continue to climb the more they come in.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dry cleaners!

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