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The Situation

Crescent Dental offers quality dental services to their community in Willington, DE. They needed to increase their number of patients, so they came to PostcardMania for help.

The Solution

Crescent Dental’s jumbo-size postcard of 6 x 8.5 inches included the following features:

  • Offers for free professional whitening and sealants and fluoride for children
  • A list of services
  • Bright and friendly photos of people with beautiful smiles

They began mailing out the postcards in January in batches of about 1,500. Since they started, they have done a mailing every week and have sent out 36,000 postcards. Crescent Dental ordered a total of 62,000 mail pieces, so they still have 26,000 more postcards to send.

They also used a resident/occupant mailing list and targeted local families in the areas near their dental practice.

The Results

They received 960 responses and made $144,000 in revenue!

They received 960 responses, converted 480, and generated $144,000 in revenue! Crescent Dental spent $21,917 on this campaign, so their ROI totals an impressive 557%.

This campaign is ongoing, so they are expecting even bigger results. Crescent Dental even ordered another 60,000 postcards and will continue their mailers for the foreseeable future. They believe in the power of consistently mailing out postcards and have been a client with PostcardMania since 2012.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dentists.

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