The Situation
Elite Dental Laboratory, Inc. is a dental services provider based in West Valley, Utah. They were seeking more clients to grow their business, so they reached out to PostcardMania for assistance with their direct mail marketing.
The Solution
PostcardMania designed a 4.25 x 6 postcard that included the following features:
- A stunning smile photo!
- A QR code to make it easy for the recipient to scan and visit the website
- A clear, bold heading that grabs attention with the copy “Bridge the gap between quality & your bottom line”
- A new customer discount – 25% off!
Elite Dental Laboratory mailed 3,000 postcards to dentists in the local area.
The Results
They generated $15,000 in revenue!
As a result, they received 4 responses and converted 2 of them, generating $15,000 in revenue. Since they invested $3,717 in this campaign, their ROI comes to an impressive 304%. Elite Dental Laboratory has been delighted with the outcome and plans to continue utilizing direct mail marketing with PostcardMania to drive further business growth.
Interested in doing a similar campaign for your dental services business? Contact PostcardMania to get connected with a marketing consultant who has experience creating campaigns for other dental service providers!