Dental Service Direct Mail Case Study: Triad Cosmetic Dentistry

The Situation

Triad Cosmetic Dentistry is a cosmetic dentistry located in Archdale, NC. They were looking for a creative way to let nearby residents know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail campaign that focused on the neighborhoods surrounding their business. Their postcard design features the overarching benefit of their practice in the headline, a common feature is other successful dental marketing campaigns.

Triad Cosmetic Dentistry’s postcard design included:

• A glowing 5 star review about the practice’s services
• Actual pictures of the onsite doctors on sight to give the card a more personal touch
• Several discounts on their services

Because Triad Cosmetic Dentistry sells comprehensive dental services that anyone could use, they needed to target people nearby (the most likely to come). So, they used 2 mailing list of local residents to laser target only the most qualified prospects for their service.

The Results

They spent $4,998.67 with postage included, and so far, have made around $40,000. That’s a 700% ROI!

So far, they have made roughly $40,000!

Triad Cosmetic Dentistry says they receive about 20 new patients a month due to the postcards! He gets tons of responses and estimates he’s generated around $40,000 for a 700% ROI from this one campaign! He’s been mailing with us since 2018!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental practices!