Triad Cosmetic Dentistry is a cosmetic dentistry located in Archdale, NC. They were looking for a creative way to let nearby residents know about their services so they contacted PostcardMania for ideas.
They decided on a direct mail campaign that focused on the neighborhoods surrounding their business. Their postcard design features the overarching benefit of their practice in the headline, a common feature is other successful dental marketing campaigns.
Triad Cosmetic Dentistry’s postcard design included:
Because Triad Cosmetic Dentistry sells comprehensive dental services that anyone could use, they needed to target people nearby (the most likely to come). So, they used 2 mailing list of local residents to laser target only the most qualified prospects for their service.
They spent $4,998.67 with postage included, and so far, have made around $40,000. That’s a 700% ROI!
So far, they have made roughly $40,000!
Triad Cosmetic Dentistry says they receive about 20 new patients a month due to the postcards! He gets tons of responses and estimates he’s generated around $40,000 for a 700% ROI from this one campaign! He’s been mailing with us since 2018!!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental practices!