The Situation

Matta Family Dentistry in Spokane, WA wanted to find the best way to bring in more patients every year, as well as more revenue, so they reached out to PostcardMania for marketing advice.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • Key benefits that would attract new patients on the front of the card, like military and first responder discounts and flexible appointment times.
  • An offer for the chance to win a new BBQ grill
  • A map on the back of the postcard to show that the dental office is located nearby
  • A five-star review from a satisfied patient
  • Professional photos of the office

Matta Family Dentistry mailed a total of 18,000 postcards to a resident/occupant mailing list that targeted local residents. They mailed out 6,000 postcards at a time for 3 months in August, September, and October.

The Results

They made $15,250 in revenue and expect to bring in $34,312 in the next 3 years!

As a result, Matta Family Dentistry received 30 responses, converted 20 of them to new patients, and made $15,250 in immediate revenue. They expect to retain about 15 of the new patients, which will amount to $34,312 over the next 3 years.

Having spent $7,489 on this direct mail campaign, Matta Family Dentistry achieved an ROI of 359%.

CSID: 53180