The Situation

Sorriso Dental Arts, Inc. is a dental laboratory based out of Irvine, California. They solicited PostcardMania’s advertising services in order to attract more leads and increase sales.

The Solution

Design: A postcard marketing campaign targeting dental practitioners located in California, Nevada, and Arizona that features:

  • Professionally developed graphics including a company logo and product images
  • Special offers complete with coupon cut-outs to entice potential leads
  • Easy to read contact information
  • A list of services provided and products offered

Mailing List: Dental practitioners in California, Nevada, and Arizona

Mailing Schedule: 36,000 6” x 8.5” postcards mailed in succession

The Results

Sorriso has been working with us for over 3 years now and in that time 80% of their sales have been generated by our postcard advertising!

Sorriso’s postcard marketing campaign is currently generating an average of 2-3 new prospects every month. In the 3.5 years that SDA has been collaborating with PostcardMania, 80% of their sales have been generated by postcard advertising! Additionally, Sorriso has been maintaining a 20% client retention rate within a 5 year span. SDA contributes their growth to the discount coupons displayed on each postcard.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental labs!

CSID: 30236