The Situation

Dental Center of Aspen Hill is a dental office in Silver Spring, MD. They wanted to bring in more patients, so they reached out to PostcardMania for help.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • Offers for a free exam, cleaning and x-rays
  • A message in both English and Spanish to reach more people in the community
  • An eye-catching photo of a young child smiling
  • A five-star review on the back of the card
  • A QR code that when scanned goes to their website
  • A map of their office location

Dental Center of Aspen Hill mailed a total of 60,000 postcards on a monthly mailing schedule. Each mailing included about 5,000 cards and went to local residents in specific zip codes using an Every Door Direct Mail mailing list.

The Results

They tripled their ROI with postcards!

As a result, they have generated three times the amount they have spent on the campaign.

Dental Center of Aspen is continuing their marketing and have ordered another 60,000 cards to keep their campaign rolling without interruption.

CSID: 55893