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The Situation

South Coast Dental Center wanted to bring in more patients from around the Santa Ana area. They came to PostcardMania to utilize our experience to tailor a bulk mail campaign to accomplish this feat.

The Solution

South Coast Dental Center used PostcardMania’s Everywhere Small Business product to target nearby residents, which combined direct mail postcards, with matching digital ads on Google and Facebook.

Their integrated campaign delivered results because:

  • On the front side of the postcard, the first words that pop out of the headline are “essential” and “COVID-19” immediately letting the recipient know that this dental office is open for business. A row of coupons followed by a 5-star client testimonial signals that this dental service is a great price for a great service. The backside dives into their specific services offered, and easy-to-locate contact information on both sides makes it difficult for someone with a need for a dentist to pass this up.
  • With South Coast Dental Center’s target audience having multiple exposure points to their business from both mailers and online ads, the influence of repetition became undeniable — they now have nearly doubled their monthly patients!

The Results

Doubled their monthly patients!!

Since their campaign they went from an extra 10-15 new patients a month to 15-20, all during COVID-19!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other dental services!

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