The Situation

KB Dental is a dental practice in San Leandro, CA. They wanted to increase their patient numbers, so they contacted PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • A professional and friendly photo of Dr. Azita Kabiri
  • A map on the back of the card that helps the recipient quickly identify where the office is located
  • An offer for a discounted new patient special
  • A QR code that when scanned goes to their website for more information
  • A Google review synopsis of an average 4.7 stars

KB Dental mailed 12,000 postcards to a consumer mailing list that targeted residents living within a 3-mile radius around the dental practice. Since they signed up for an Everywhere Small Business campaign, KB Dental also ran coordinated digital ads on Google, Facebook and Instagram.

The Results

They generated $40,500 in revenue!

As a result, they received 27 responses and converted all of them. These new patients generated $40,500 in revenue. With an upfront investment of $10,604, their ROI amounted to 282%!

CSID: 59033